INTERNAL COMMUNICATIONS // New Mission, Vision, Values at Ascent Outdoors
SAMPLE: INTERNAL COMMUNICATIONS
Format: MS Teams messages to the Ascent Outdoors channel
Hi team! We have exciting news: We’re proud to finally announce the new Mission, Vision, and Values for Ascent Outdoors!
As we continue to grow and evolve, it's important to reflect on what makes where we work so special. Our goal is to ensure that our mission, vision, and values align with who we are today and where we want to go in the future. With that in mind, I’m so excited to share what the leadership team has developed together to capture our history, passion, and commitment to the outdoor community.
Our Mission
To provide high-quality, expert-selected, guide-tested gear and trustworthy knowledge to our community of climbers, mountaineers, skiers, backpackers, and outdoor enthusiasts.
Our Vision
To make the outdoors accessible and enjoyable for all.
Our Values
Friendliness and Approachability: We welcome everyone with open arms and a smile.
Engagement in Educating Ourselves and Others: We’re committed to learning and sharing knowledge.
Enthusiastic, Helpful Expertise: Our advice and support come from a place of passion and genuine care.
Connection with Our Community: We’re more than a store—we’re part of something bigger.
A Passion for Adventure and the Outdoors: The outdoors is where we thrive, and it’s at the heart of everything we do.
Living Our Mission, Vision, and Values
As we embrace our refreshed mission, vision, and values, I encourage every team member to take pride in these guiding principles and use them as the driving force in sharing your passion and expertise for the outdoors with every customer who walks through our doors. In all your interactions, whether you’re helping a seasoned multi-pitch climber find the right rope or guiding a brand-new hiker to their first pair of boots, your expertise and approachability set us apart from the competition.
This is what makes us more than a store—it’s what makes us a trusted resource and community hub. Our customers come to us because of your enthusiasm, knowledge, and genuine care. Our level of service combined with our organizational partnerships means we have built something that people know they can depend on.
What’s next?
We’ve come a long way since 1996, starting as Second Bounce and growing into the Ascent Outdoors we know today. From rebranding to expanding our services and relocating to our new Interbay store, each step has been driven by our commitment to serve the outdoor community.
As we continue to grow, these guiding principles will help us deliver exceptional experiences for both our customers and our team. Together, let’s uphold the legacy of Ascent Outdoors while forging new paths to make the outdoors accessible and enjoyable for all.
Thank you for being an essential part of this journey and our team! Your expertise, passion, and connection with the community are what make Ascent Outdoors truly special. We love you and what you bring to Ascent Outdoors!
