Serials Solutions (ProQuest)
A Library Software-as-a-Service Company
Serials Solutions supported information literacy at local, state, and governmental educational institutions by providing a suite of cloud-based Software as a Service solutions to help library patrons directly search and easily access digital content like journals, ebooks, and academic papers. Serials Solutions later integrated their e-resource access and management services into a fully unified and searchable print-and-digital library catalog.
My role: As Marketing Communications Specialist at Serials Solutions, I supported my team in producing and taking to market an entirely new product suite and rebranded collateral. I was also responsible for vetting and composing in-depth replies to client Requests for Proposal, writing and editing case studies and product and data sheets, promoting new launches through press releases, and creating and publishing website content.
Impact: My team designed a brand update for a complete suite of SaaS services, Serials Solutions 360™, including web content and print collateral redesign, and produced the marketing campaign for library search engine Summon™. The press releases and requests for proposal I produced to promote the services contributed to their wide adoption across the industry.
My contribution to the selected projects below includes design revision and copy editing (Serials Solutions services catalog, infographics), content writing and copy editing (Serials Solutions services catalog, product one-sheets), and copywriting (press releases, case studies).
