My Role: As Director of Communications and Business Strategy for Ascent Outdoors, LLC (a business group that included Ascent Outdoors, Tacoma Bike, Miyar Adventures, and Fisherman’s Marine and Outdoors), I ensured that all businesses operated with aligned communications, marketing, and strategic development. I built and managed multiple local and remote teams, including Customer Service, Web Development, Events, eCommerce Growth, and Internal Communications, while directing and facilitating the research and implementation of customer-centered business processes and solutions.

Additionally, I led the local marketing team in the creation of campaigns, events, and promotions in adherence with the seasonal marketing and social media calendar and contributed to asset and content development for eCommerce, email, and SMS marketing efforts.

Impact: During my tenure at Ascent Outdoors, I developed the company’s Mission, Vision, and Values, as well as a comprehensive set of company procedures and policies centered around employee and customer-focused strategies. These included Customer Service communications and decision trees, external communication and brand templates, and employee onboarding and training processes.

I was also responsible for researching and implementing eCommerce apps, customer programs, and website development solutions that elevated the consumer experience while integrating the company’s Mission, Vision, and Values. My efforts in optimizing digital tools, streamlining business operations, and enhancing customer engagement contributed to the company’s growth and strengthened its role as a trusted leader in the local outdoor community. View writing samples here.

Impact: During my tenure at Ascent Outdoors, I developed a company-wide Mission, Vision, and Values, and set of company procedures and policies that centered employee and customer-focused strategies, including Customer Service communications and decision trees, external communication and brand templates, and employee onboarding and training processes. I was also responsible for the research and deployment of environment and user-friendly eCommerce apps, customer programs, and website development that elevated consumer experience and integrated our Mission, Vision, and Values.

Highlights: Below are examples of my work, including:

• Mission, Vision, and Values development

• Go-to-Market Strategy for Peak Rewards Loyalty Program

• Brand Style Guidelines

• eCommerce site design and optimization

• Graphic design for campaign content

• Email, newsletter, and SMS campaign creation & KPI management

• Blogging and content strategy